The Importance of the Sea in Chopin’s The Awakening Essay examples --

The Importance of the Sea in Chopins The AwakeningUnlike Mara Eugenia, Edna in Kate Chopins The Awakening chooses not to fill her familys expectations. As she takes her final steps into the sea she thinks to herself they need not have thought that they could give her, body and soul (655). Edna treasures her autonomy and chooses death over familial subjugation. However her transformational journey, alluded to by the title of the novel leads to more than the rejection of her self-sacrificing familial roles as wife and mother and her death. We first meet Edna on her way back from a swim with Robert Lebrun, as Chopin begins to establish Ednas burgeoning transformation in the context of her alliance with Robert and to the sea. While Robert and Ednas blood develops, Edna becomes increasingly dissatisfied with her marriage to Lonce Pontellier and her traditional roles as wife and mother to her two children, Rauol and Etienne. Edna learns to swim, takes up painting, befriends Madame Reis z, an eccentric old woman that plays the piano, and moves into her own house. After Robert leaves for Mexico, she engages in an affair with Alce Arobin, until Robert returns and they affirm their love for one another. However, Robert, afraid of the social repercussions of their affair, leaves town. As a result of losing Robert, failing to find fulfillment in her life without a man, and failing to reconcile her roles as a good and faithful wife and mother while meet an artist and falling in love, Edna commits suicide by drowning herself in the sea.The sea, or green-world token is present throughout the novel as Edna engages in her inmost thoughts and her relationship with Robert, the green-world lover. Although ... ...pport of Mr. Pontellier, her children, Madame Ratignolle, Robert, Madame Reisz, and her father. While Edna sees support for herself in these roles the way the other characters see them, she does not believe that she has their support for herself as an individual, ap art from these roles, or as a somebody defining these roles for herself. As she takes her final walk down to the beach, the sea continues to call to her soul The voice of the sea is seductive, never ceasing, whispering, clamoring, murmuring, inviting the soul to wander in abysses of purdah (654). The sea has helped Edna see into her innermost being and the transformational journey has helped her realize that she wants to fulfill her roles in life as an autonomous individual. But because Edna feels that she cannot achieve her goals, she succumbs to that which is closest to her innermost being, the sea.

A Separate Peace :: essays research papers

Most stories titles give readers some insight of what the story will be about. This important concept is seen in the figment, A Separate Peace, written by John Knowles. In general the setting is its own separate peace. There are also specific examples of when characters in the novel try to create their own separate peace.The winter carnival is a good example, which shows the students at the Devon School creating their own separate peace. After being heavily maimed, Finny enters his own state of mind, where there is no war occurring. He tries to put this state of mind into the other students minds. Finny starts a winter carnival during which the boys at Devon recover a degree of freedom in this time of war. At the carnival the boys drink cider and dance on the tables. They all feel that nothing matters any longer but their own fantasy world. Even the boys that were uptight about the war, like Brinker, loosened up and enjoyed the fantasy that Finny created. Finny successfully creat es his own separate peace by creating a fantasy world. ingredient and Finny create their own peace after there is a period of guilty tension. After Gene shakes Finny out of the tree, he feels guilt start to fall upon him. He is hesitant to tell Finny the truth about his accident, and as a result his guilt jumps to a higher level. Gene tries to tell him at the hospital that he is responsible for Finny falling out of the tree, but the doctor interrupts them. This tension between them builds until Gene admits to Finny what really happened. After that, Finny forgives him, and they take in their friendship, and their separate peace.A Separate Peace is shown through many examples in this novel.

Essay --

Throughout the annals of humanity, there have been two predominant groups in a nightclub. The prime(prenominal) group is made up of individuals who possess the power to define the proper characteristics of those who belong into the dominant group. The secondary groups of people are referred to as the others. The other is nada more than a mere social construct developed by the dominant party to either exclude or subordinate the groups of people who do not fit the normal characteristics or mores of the dominant group in their respective society. This process is dehumanizing, and these appellations create social barriers that inhibit the growth and evolution of society. Othering is a very insidious process that defies the human conscience. Furthermore, this process has perpetuated xenophobia, gender discrimination, genocide, and various other crimes against the dignity of humankind. Creating others does nothing to advance the human species. Instead this application of anti-Semite(pr enominal) dogs has separated humans from one another. These barriers and constructs have been used to justify slavery, genocide, gender discrimination, apartheid, and various other atrocities. The first step in creating an other is stripping a person of their humanity. This process is gradual, and it is not noticeable. It only takes one pejorative term to initiate this process. Once a negative thought about an individual or a group of people coalesces then the other is created. By separating humans into different constructs and groups, the apathy and prejudice of disenfranchised group grows over time. Once the label and construct is firmly established the humanity of the stigmatized group is expunged. This paves the way for discrimination, and hate to suffuse ... ... proved to be a severe detriment to human society in terms of not only gender equality, but racial and ghostlike equality as well. Racial and religious constructs are artificial, Race and holiness was determined by t he dominant society. The dominant group chose the racial characteristics that were favorable, and the people who did not possess these characteristics were marginalized. The dominant group also embraced a certain religious creed that reinforced their morals and standards. The individuals who did possess these characteristics were now considered an other. Othering allowed for the justification for the Holocaust, the Bosnian genocide, imperialism, slavery, and other heinous practices. The groups of people that possessed a different disrobe color, religion, culture, morals, and other traits were subjected to the greatest evils, because they were dehumanized.

Blurred Boundaries in Susan Glaspells Trifles :: Trifles Essays

Blurred Boundaries in Trifles In her landmark feminist play, Trifles, Susan Glaspell offers a glitter at the complicated political and social systems that both silenced and divided women during their struggle for equality with men. In this simple but highly symbolic tale, a farmers wife, Minnie Wright, is accused of strangling her husband to death. The county attorney, the sheriff, a local farmer, the sheriffs wife and the farmers wife visit Minnies farm house. As the men look for clues, the women survey Minnies domestic environment. objet dart the men scoff at the womens interest in what they call trifles, the women discover Minnies strangled bird to realize that Minnies husband had killed the bird and Minnie had, in turn, killed him. They bond in acknowledgment that women all go through the same things--its all just different kind of the same thing (1076). As their horror builds and the women unravel the murder, they hold to cooperate with one another, conspiring to protect Mi nnie against the men by hiding the incriminating evidence. Womens slow reluctance to cooperate across division even in the present of male oppression, as depicted in Glaspells play, symbolizes the difficulty women had in creating a united cross break sisterhood when struggling for suffrage during the Gilded Age. This conformation conflict was exacerbated by the socio-economic dynamics of the day. Middle class women often employed effecting class women in their homes as servants. Employing women with hypothetically oppressive wages in their private lives, while at the same time fighting for the economic freedom of all women in their public lives placed middle class women in a hypocritical bind. As historian Lois Banner reports, In the 1900s and 1910s there was an outpouring of writings on the so-called servant problem--the shortage of women willing to work as cooks and maids. . . .It was not simply that they servants were expected to be paid long hours and were not well paid th ey were subject to the whims and status anxieties of their mistresses (52). The control that middle class women reportedly bestowed upon their domestic laborers extended into the larger picture much of middle class club work focused on the reform of working class women. The imposition of middle class values onto working class and black womens lives alienated these women--making the feelings of sisterhood necessary for solidarity, nearly impossible. As historian Nancy Hewitt explains, When true women i.

Free Hamlet Essays: The Naivete of Hamlet :: Shakespeare Hamlet Essays

The Naivete of small town   Keeping secrets keep you isolated from your friends and flummox you very lonely. Hamlets loneliness, false friends, and betrayals cause his downfall to a great extent.  The court of Denmark is filled with spies Claudius hires Rosencrantz and Guildenstern, to spy on Hamlet Polonius spies on Hamlet in Gertrudes bedchamber Polonius uses Ophelia as bait to spy on Hamlet. Hamlet is not a part of this deceit he is sound. For example, Claudius suggests Hamlet is honest when he and Laertes are discussing their dual scheme Ophelia believes Hamlet is honest and says, What a noble mind here is oerthrown (III i 157), referring to Hamlets clown around disposition, even though he has been insulting her for two previous acts.  His relationship with Horatio shows his true character, because of how much he trusts him. (Horatio, thou art een as just a man as eer my conversation coped withal --III ii 59).  Someone who is naïve is often taken advantag e of in a hard, cold, deceitful world.           Having your stepfather get your best friends to spy on you must make you feel horrible. When Claudius hires Rosencrantz and Guildenstern (R&G) to spy on Hamlet, I entreat you twain// so by your companies To draw him on to pleasures, and to gather, So much as from occasion you may glean, Whether aught to us unknown afflicts him thus That opened lies deep down our remedy. (II ii 10-18) they confess to Hamlet that they were sent to spy on him.  Hamlet shows this by saying, Nay then I have an eye of you. If you love me, need not off. (II ii 301).   It is as though he were saying to them, If you were really my friends, then you should tell me why you are so interested in everything I do. He later takes revenge on his friends, who are sent to spy on him when he is being sent to England.  He opens the letter to the English government, and changes put to death my crazy son Hamlet to kill these messengers, and seals the letter back up with his fathers ring Without debatement further more or less,He should those bearers put to sudden death, non shriving time allowed//I had my fathers signet in my purse,Which was the model of the Danish seal. (V ii 45-50)        Curiosity killed the cat. Polonius spying on Hamlet is what kills him.

The Study Of Akali Metal Contamination In Road Side Soil :: essays research papers

The Study of Akali Metal Contamination in Road Side SoilAbstract sextuplet soil samples were taken from a roadside that was expected to exhibitcharacteristic of road salt contamination. This contamination is characterizedby the presence of magnesium, calcium and sodium. The relationship in the midst of akalimetal concentration and distance from the pavement was examined and determinedto be nonexistent. Additionally, atomic absorbtion and atomic emissionspectroscopy were compared and and atomic absorbtion was found to be 1.89 timesas sensitive as atomic emission.IntroductionA common technique in snow and ice removal on roadways is the application ofmagnesium, calcium, and sodium chloride salts to the rise up of the road. Whenthe ice melts it dissolves these salts and causes them to migrate into soil thatis adjacent to the pavement. Over time, the accumulation akali metal salts canchange the chemical profile of the soil which can lead to deadly biologicaleffects. Flame atomic spect roscopy provides a technique that can quantify metalconcentrations in the extracts of the soil samples and consequently examine therelationship amongst distance from the point of road salt application and akalimetal concentrations.ExperimentalSoil preparation Six surface soil samples were collected at the ware ofCold Spring Lane and the exit ramp of Interstate 83, in northwest Baltimore city.These samples were collected at distances from the roadway of 0m, 2m, 4m, 6m,10m, and 20m. These samples were dried in a convection oven at 110C for over 24hours then crushed. Aliquots of approximately one gram were weighed and thenextracted with 10.0 mL of 1M ammonium acetate. The extract was filtered with aninline filter disc with a pore size of 5mm and then diluted to 100.0 mL.Instrumental The extracts were analyzed for Ca, Na, and Mg using a Varian modelAA-3 flame atomization spectrophotometer with a diffraction gratingmonochromator. selective information was collected with a Houston Instr ument chart recorder. Anacetylene/air reducing flame was used for all determinations (10 psi acetylene/7psi air). two replicates of each sample were made and averaged for both AA andAE. The analysis was seperated into two methods atomic absorbtion (AA) andatomic emission (AE). The emission intensities and absorbances were determinedfrom the measured peak height obtained from the chart recordings. AtomicEmission Na and Ca concentrations in the soil were determined using AE. Thespectrophotometer was calibrated using the standard series method for bothelements. regression toward the mean analysis was performed on the calibration data to provide afunctional relationship between emision intensity and concentration.Results and ConclusionsSodium The atomic line used in the analysis for sodium was at 589.0 nm. Therelationship between emision intensity and concentration was found to be

Women and Religion in the Middle East

Religion and Wo custody in the shopping center East Religion goes bridge player in hand with culture, and in the Moslem countries this is very app atomic number 18nt. The cultural importance of men over women may have stemmed from religion, however it was further recognized when imperialist countries introduced capitalism and classify divides. Islam essential combat the wrenching impact of alien forces whose influence in economic, political, and cultural permutations continues to prevail (Stowasser 1994, 5).Now, instead of an agrarian evince where both men and women had their place, difficulties have formed discover-of-pocket to the rise in education and aw atomic number 18ness that women can and do have a place in society beyond domestic living though women are not equal to men anywhere around the world, the differences between men and women are greater possibly in the Muslim world, partially due to religion and culture. Fewer women are educated in the Muslim world than in other(a) culture areasThe percentage of women work other than agriculture is probably the smallest in the world, the birth rate the highest, and the laws regarding marriage and related matters most unequal (Stowasser 1994, 5). Though, of recent years inequality has been blamed on the Islamic religion, gender inequalities were in the Middle East before Islam. However, by radical groups and virile elite, women are being discriminated beca subroutine of their gender due to spectral connotations amongst other things. The male bias, like in most religions, has been enforced within society like in the text of the Quran.Keddie and Beck asserts that, In Islamic law women have male guardians womanhoods testimony is worth half that of a man women are considered to have less reason than men (Beck and Keddie 1978, 25-26). So the Quran in many of the Middle Eastern countries has been taken and formed in Islamic Law which may not entirely reflect what is verbalize in the Holy Book, except has been used to discriminate and divide, not only gender, exactly class and status. What will be discussed is the divide between men and women due to religion, and why that is in authentic countries in the Middle East and not others.It is not necessarily the Quran that has brought about the discrimination of women. at that place is male dominance in most every religious book. However it is how it has been translated, either by modernists, conservativists, and fundamentalists and how this has altered the treatment of women in society. In addition to this, it is also important to consider the country and how it is run. In the Middle East, authorities is varied and eclectic it would seem that the countries that are run by elite monarchists such as Saudi Arabia, have stricter laws on women and are more than than button-down or fundamental Islamists.On the other hand, countries that have a more lenient approach have better education and rights for women (though alleviate not a s preceding as some Western countries). These thoughts by fundamentalists or conservatives relate to Muhammeds spouses and how they are discussed in the Quran as there are no womanly prophets. consort to Stowasser, the main components and treatment of women are set in the Quran, which is segregation and quiet domesticity modest comportment, indeed, invisibility through veiling ascetic frugality devout homage to God and His Prophet.Insofar as the latter was these womens hus censord, special emphasis is also placed on wifely obedience (Beck and Keddie 1978, 118). This is seen as a very conservative view and parts of the Quran have been used to determine this, which is said to be harmful to women. Modern interpretations of the Quran suggest that manipulation of texts has led to foreign intervention due to human rights issues on gender. However, the modernists do not believe in segregation, and though religion is important to have, you should not be discriminated on how devout you are.They use the Quran not in a literal sense, but in a way which fits into modern society and works with both genders. The teachings in the Quran can be depraved either way. Practices of fundamental Islamists vary when it comes to marital rights, education, and behavior and punishment of women according to the Quran. In some societies, women in the judicial process have very a couple of(prenominal) rights that are the same as men, and their punishment seems to be much greater. Treatment by the Taliban in Afghanistan, and by other groups such as the influence of the Muslim Brotherhood all contribute to how women are treated legally.Zohreh Arshadi asserts that in countries such as Iran, The Islamic punishments have encouraged a culture of violence against women The incident that men receive a lighter punishment if they commit a violence against women undoubtedly encourages such violence. We axiom how women could be killed with impunity during alleged adultery. Stoning to close f or adultery, although technically admissible for both sexes, has also been carried out mainly against women (Arshadi 2012).It is in countries such as Iran, Saudi Arabia, Afghanistan, and some non-Middle Eastern countries where the Quran is taken as a literal word and law, and there is constituted into actual state law. This mover that certain texts from the Quran are used to treat women violently. For example a passage in the Quran states Hadith Muslim (41982) The Prophet said, I saw Hell also. No such (abominable) sight have I ever seen as that which I saw today and I observed that most of its inhabitants were women. They said Messenger of Allah, on what account is it so?He said For their ingratitude or disbelief (bi-kufraihinna). It was said Do they disbelieve in Allah? He said (Not for their disbelief in God) but for their ingratitude to their husbands. Again, the inferiority of women to men that is listed in the Quran has meant that fundamentalist groups define pressures on w omen that is not apparent for the men. The repetition of how un set apart and disobedient women are means that is the way they are treated, which infringes on their rights. This was apparent in Kuwait, where a monarch (Sheikhs) and the elite ruled with heavy Islamic laws until the 1980s.There were no schools for girls it was compulsory for women to be covered in only black by puberty, where then they would soon be matrimonial and Polygamy was common place where not only could a man have up to four wives (condoned by Islamic Law) but could also keep female slaves (Beck and Keddie 1987, 174). This is a typical scene in fundamental countries women with no education, little rights that match the men, and severe punishment if thought to be misbehaving. Though this has changed since the 1980s, it will still haunt their history.Though there are very few states that are run by this ancient Islamic way, there are still groups that carry this out in modern Middle Eastern countries. For insta nce the Muslim Brotherhood in Egypt have carried out ritual beatings and stoning of women, and it has been made take a leak they use the Quran as a way of putting women in a domestic place only. Asserted by a female blogger in Egypt It is abundantly clear that the Muslim Brotherhood do not see women rights as natural and inalienable. Their rights must be restricted by Sharia and their duties in society duties which are in themselves dictated by Sharia. (2011. On Coptic Nationalism The Position of the Muslim Brotherhood on Women and Children Analysis and Critique of the FJPs Parliamentary alternative Program. ) Another example is the Taliban in Afghanistan. The Revolutionary Women of Afghanistan have claimed that there is whipping, beating, and verbal abuse of women not clothed in accordance with Taliban rules. For instance not having their ankles covered, adultery, and with the ban of cosmetics even painted nails could result with their fingers being cut off. (2012.Punishment of M uslim Women. ) This punishment and treatment is said to be within Islamic teachings, however it is conservative and fundamentalist groups that read the Quran literally that enforce such rulings. When we talk of fundamentalist countries in the Middle East in association with religion, Saudi Arabia comes to mind. It is, so to speak, the heartland of religious and holy land. Mecca and Medina, the place where billions take holy migration to, is situated here and therefore Saudi Arabia has strong religious ties and feelings within.It is ruled by the Saud family, who are said to be manoeuver descendants of the prophet Muhammed. The Saud family uses this as a determinant of power. George Lipsky claims that, Sauds used this deeply conservative and puritanical Sunnite orthodoxy as a basic instrument for gaining and wielding power. The result was the worldly concern of a political order in which paramount authority is in the hands of an executive who fills three traditional roles, that of t he tribal leader, religious leader, and king. (Lipsky, George A. 1959. Saudi Arabia its people, its society, its culture.New haven Hraff Press. Pg 5) This should assert that the Saudi Kingdom rules by very traditional and conservative ways, including religion. The public practice of any form of religion other than Islam is prohibited in Saudi Arabia. Severe punishment (imprisonment and deportation) can result should such activities come to the attention of the authorities. (British Embassy Riyadh. 2012. UK in Saudi Arabia. http//ukinsaudiarabia. fco. gov. uk/en/help-for-british-nationals/living-in-saudi-arabia/) All laws in Saudi are based from the Quran, and the law is sharia.This means that as an positively religious country, it has had problems facing gender equality and human rights. The penalty for any misconduct, be it adultery to training inappropriately is punishable by public beheading or death by stoning. To enforce religious law, the Mutawwa or religious police have been put in place. Mutawwa police have the right to cut off womens left hand if misbehaving. It is this large enforcement of extreme religion which has gained attention from the Western countries, but little else due to their huge amounts of oil.Lipsky reiterates that, Women, the vast majority of whom live in seclusion and are almost totally without education. (Lipsky, George A. 1959. Saudi Arabia its people, its society, its culture. New Haven Hraff Press. pg 131) There have been countless claims and acts of violence towards women due to religion. However, it is more of a way for the Saud regime to stay in power, religion is used as a means of quieting the masses. Though the country is forever modernizing, and womens groups funded by the West are starting to show, the punishment for speaking out is far too dangerous and risky.Modernization of the Middle East has had its implications, good and bad. The treatment of women and their rights in most countries have improved. The countri es that were colonized have modernized much more than the Middle Eastern areas that were unattended by imperialist. Politically, economically, and socially these countries have improved their human rights with the course of industrialization. The gap between women and men has not gotten worse, but instead have been brought to the attention of external human rights advocators.Countries such as Iraq, Egypt, Syria, and other revolutionary countries has seen the rise in female activists of the Islamic religion. This may be due to these countries more lenient state approach to having Islam as a main feature of their political system. As these states have seen the rise in social demands for political reform, it means their policies are more liberal than that of a monarchical run state with heavy religious influence. Stowasser asserts that, Modernists have long opposed the notion that womens segregation is a demand aspect of moral Muslim society (Stowasser 1994, 132).She goes onto enter tain with modernists who maintain that, the Quran established womens equality with men in all essential respects, a concomitant misunderstood by Medieval Muslim lawyers (Stowasser 1994, 132). Modernists believe that many fundamentalist groups manipulate what the text of the Quran says in order to fit their social rule. With the study of Kuwait, modernization of the country brought much social reform and change. Instead of the state being run by heavy Islamic law and religious lineage, Beck and Keddie say that, the association and education of women in Kuwait had been the entry of women into government serviceHundreds of Kuwaiti women are working in schools and offices alongside men (Beck and Keddie 1978, 175). Though there are still problems facing women in Kuwait, due to modernization, religion has less of a restrictive connotations, and more of a liberating one. When speaking of modernization versus fundamentalism, in terms of religious rule, the place code and especially the Hijab and veiling is a topic that determines how liberal a state is on religion and gender. Initially, the dress code of women, particularly the Hijab, was mainly a garment of status.In the Quran, it says that women must be dressed modestly and cover in accordance so. Again, it is how groups and states interpret the Quran and how extreme and literal they take this to mean. Still today the way a woman dresses reveals status and wealth, though punishment for covering that is not in accordance to law or is seen as provoking can be punished with death. Though the veiling of women has initial religious meanings, it has become more of a political gesture and stance. To not be seen with a veil or appropriate dress has Western connotations, which has negative implications.Leila Ahmed agrees that, it is a discourse on women and the veil in which another history is also inscribed, the history of colonial domination and the struggle against it and the class divisions around that struggle (Ahm ed 1992, 130). It has little to do with religion however, the veil has been used as a way to enforce religion in fundamentalist areas. It is more of a way to speak against imperialists and the Western world, not necessarily religion. Haddad and Esposito assert that, The veil and Islamic dress are the outward obvious signs of womens estimation to the new Islamic trends.However, the veil and formal compliance with tradition do not necessarily mean commitment to all the ideological baggage associated with it (Haddad 1998, 182). They agree that is mainly a conservative way of approaching Islam and anti-imperialist feelings. Though the discourse on the Hijab and dress has been battered with human rights issues, it is not religion to blame, only the extreme use of it in states. Due to modernization, the human rights of women in the Middle East and the

The Geology of Seattle

The Geology of Seattle Seattle is located in the state of Washington in the Pacific Northwest. Seattle is metropolitan and has a population of or so 3. 5 million. Seattles climate changes from wet and cold during the wintertime months to dry and hot during the summer months. The coast of Seattle is responsible for the growth of its economy, due to the large come up of commercial ports. Seattle is in the destructive range of several volcanos within Washington, close to prominently, Mt. Rainier. Topography Seattle is surrounded by large bodies of water and mountainous terrain.The city itself lies on backsheesh of several hills, which include Capitol Hill, Second Hill, Denny Hill, Beacon Hill, and Queen Anne Hill. From the center of Seattle you can find shoreline to the north, Bainbridge Island to the north-west, The Puget Sound to the west, Vashon Island to the south-west, Tukwila to the south, Renton to the south-east, Lake Mercer to the East, and Lake Forest Park to the north-ea st. Past the Puget Sound lie the prodigious Mountains. Seattle owes its specific structure due to glacial scouring and deposition and tectonic activity, subsequently modified by landsliding, stream erosion and deposition, and human activity.Geological hazards Seattle is scourgeened by several geological hazards, such as earthquakes, deluge, volcanos and landslides and shore erosion. Perhaps one of the most prominent hazards to Seattle is the Massive volcano, MT. Rainier, which lies 54 miles southeast of Seattle. MT. Rainier stands at an elevation of 14,411feet and is very topographic completelyy prominent. Rainier is considered one of the worlds most dangerous volcanos. The composition of Rainier is very andesitic and upon it eruption could cause a violent explosion.The glacial ice that sits atop the mountain can to a fault cause massive lahars that could cause major damage to Seattles infrastructure as well as its economy. Although MT. Rainier displays no signs of impending eruption, it has gone through several major eruptions in the past 3000 years. These eruptions include the Twin Creek eruptive episode 1,500 years ago, the Fryingpan Creek eruptive percentage point 1000 year ago, the Electron Mudflow 500 years ago, and several small eruption plumes in the 1800s which caused black smoke to be involven to the early pioneers of the area.It is project that the potential damage to Seattle and the surrounding area would be catastrophic if MT. Rainer were to erupt. Geoff Clayton, a geologist working for a company called RH2 Engineering, was asked by Seattle Weekly to estimate the damages to the narrow area. By using a computer program, he reached a conclusion that the result of Mt. Rainer spawning lahars would be a devastating natural disaster. Clayton then quoted that, Before come on Seattle, a lahar, he says, would have wiped out Enumclaw, Kent, Auburn, and most of Renton, if not all of it. Clayton went on to say that if such a massive lahar could pot entially cause tsunamis in Lake Washington and the Puget Sound, effectively flooding the port of Seattle. It is needless to say that if Seattle were to lose its commercial ports, the economic consequences would be dire. Another geological hazard that presents itself in Seattle is the risk of infection of Earthquakes. Seattle lies within the ring of fire and is at risk of experiencing a crippling earthquake. The Seattle area has experienced several significant earthquakes in the past.The most recent noted quake was in February 28, 2001 when a magnitude 6. 8 earthquake ravaged Pioneer Square. The quake caused significant property damage but no fatalities. much powerful earthquakes have occurred farther in the past. OnJanuary 26, 1700 the area was struck with a staggering 9. 0 magnitude quake, and on December 14, 1872 Seattle was struck again with a 7. 3 magnitude quake. A a couple of(prenominal) much semi-powerful quakes occurred amongst 1940 to the present day, however, fatali ties were minimal. To predict the potential loss cause by another 9. earthquake hitting modern day Seattle, FEMA used Hazus (a computer program used by FEMA) and found that such an earthquake would cause billions of dollars of property damage, thousands of deaths and even more injuries to the population. The aftereffects of the earthquake would be equally devastating. The earthquake would trigger tsunamis form the surrounding water bodies, as well as fires and landslides. Effects such as these would be devastating and would take decades to repair. Seattle has hundreds of miles of waterfront surrounding the city.With such a large amount of water around the city, flooding is a major concern to the residents of Seattle. Although tidal flooding from the Puget Sound and Lake Washington is a concern, the real threat of flooding comes from the system of undeveloped creeks and river that run through the city. These floods most often occur in the slip by and winter due to the increased rain fall. Thornton Creek in northwest Seattle and Longfellow Creek in west Seattle are two creeks that are notorious for flooding during the winter months.Thornton Creek has caused major water damage urban areas that border the creek when it has flooded in 1967 and again in 2003. Another flood of importance occurred in 2006 when record rainfall caused flash floods that swept through the city during rush-hour. Although the floods in the Seattle are wide spread and intense, they cause few deaths. Landslides are another geological hazard that is common to the Seattle area. Landslides in Seattle can be caused by any number of factors, either natural or manmade. Landslides occur in areas that exhibit clay-sand soupcon or any other adverse soil and groundwater conditions.Seattle has a large database containing many of the landslides it has experienced since the 1800s. Using this data, the city has compiled a list of areas that are the most prone to landslides, the list is as follows Northwes t Seattle * Burke-Gilman Trail * Inverness * Laurelhurst * Southwest Magnolia * Southwest Queen Anne * East Queen Anne * Northwest Queen Anne * North Capitol Hill * Lakeview boulevard * Interlaken * Madrona * Rainier Avenue S. E. * West Beacon Hill (I-5) * West Marginal Way * Alki * Admiral Way * shore Drive S. W. * 47th Avenue S. W. Seola Beach * Pigeon Point * Cheasty Boulevard S. Here is the corresponding map The most notable series of landslides in recent history occurred in January of 1997. Over 100 landslides were account throughout the Seattle area within several days and caused hundreds of thousands of dollars in damages. A study showed several factors that contributed to the incident. During the spring of 1997, the Seattle area experienced much more precipitancy that usual. A cold spell in the spring caused ice crystals to form and melt in the soil, increasing its porosity.The several day of intense rainfall between late January and early March are what triggered the ser ies subsequent landslides. Geologically economic activities Present day Seattle relies in its ports for economic growth, however, in the 1800s blacken was Seattles main export. Coal was discovered in the Seattle area in 1833. The development of the railroads in Washington spurred the growth of the coal market. At the time, locomotives primary raise was coal, and coal required the use of the railways to be exported. The coal market continued to grow in Seattle. In 1918 Seattle was delivering 4. million tons to California each day. The coal market began to fail when locomotives started switching from coal to petroleum and natural gas. Coal mines began to shut down as the demand for coal diminished until the last progressive coal mine closed down on November 27, 2006. Live-ability of Seattle At a glance, Seattle seems as good as a place as any to live. However, at that place are several factors to consider for anyone looking to take up residence in the Seattle area. To the human p erspective, hazardous geological incidents seem too far and few between to see as a threat.If one were to look at all of the geological disasters in the Seattle area on a geological timescale, they would see just how prone to disasters Seattle is. Approximately every five hundred years Seattle experiences a 9. 0 earthquake. Any seismic activity on that scale would also cause tsunamis to devastate the area. Seattle is also under the constant threat of MT. Rainier erupting and spawning a massive lahar that would destroy downtown Seattle. Seasonal floods are a major threat to the residents of the Seattle regardless of the lengths the city has gone to prevent flood damages.All of these geological hazards are especially dangerous due to the fact that Seattle is a large metropolitan area. With all this in mind, I consider Seattle a dangerous place to live. Bibliography * http//www. seattleweekly. com/2005-10-19/news/the-super-flood. php/ * Geological Hazards In Seattle by Donald W. Tubbs and Thomas Dunne * Landslides In Seattle by Donald W. Tubbs Prepared in cooperation with United States Geological Survey 1974 * Coal In The Puget Sound Region HistoryLink. org Essay 5158 * http//www. nps. gov/mora/faqs. htm

Project Report on Tumkur Milk Union

EXECUTIVE SUMMARY DAIRY INDUSTRY IN INDIA AN OVERVIEW Dairy enterprisingness is an important occupation of farmers. In India nearly 70% of the people depend on agriculture. It is the backbone of India. Dairy is linked with agriculture perseverance to a large-mouthed extent. Animal husbandry in India is an essential part of agriculture. It is mainly a rural occupation closely associated with agriculture. In 1965, National Dairy Development card NDDB was set up with the objective of meeting the demand of take out, especially in urban areas, as well as development the rural economy through and through the enhancement of the milk production of the country.In 1970, NDDB took up Operation Flood program in order to organize milk producers co-operative in several places in India winning the Karia district ANAND co-operative milk producers union limited AMUL of Anand, Gujarat as a model with the above object in view. Comp any(prenominal) profile Origin of Tumkur Milk join Limited- T UMUL was formed on 30th march 1977 and its funding is restricted to the Tumkur district only. TUMUL was formed to the highest degree for the welfare and upliftment of the milk producers and to make the milk producers procurance a profitable business by using advanced technology.It is formed mainly for serving the customers with better quality milk. TUMUL is determined in Mallasandra which is 11kms away from Tumkur City. It is situated in the rural area, which is outside the jurisdiction local authority such as municipal and co-operation. GROWTH AND DEVELOPMENT OF THE ORGANISATION Tumkur is a fast developing industrial town in Karnataka its adjacent to Bangalore, about 70kms towards North West of the national highway. The district comprises of 10 taluks with a population of 45 lakhs (2007). The mood is rather dry and the rainfall is normal in the district.The taluk of Pavagada and Sira face significant water shortage throughout the year. The dairy development activities in the dis trict started in December 1976 under the KDDC with the objective of supporting the nearby urban liquid milk market. A farm cooler 60TLPD was started in 1976 Tumkur as a self-feeder balancing dairy. The co-operative union of the Tumkur milk producers was registered in the year march 1977. A dairy of 1 lakh liters at Tumkur under the OF (Operation Flood) was commissioned and handed all over to the union in 1987. DESIGN OF THE STUDYTITLE OF THE PROJECT Customer satisfaction towards Nandini milk and Awareness, Opinion on Homogenized pure cow milk STATEMENT OF THE PROBLEM Any product that wants to survive must concentrate on factors like quality, price, package etc According to consumer studies have become essential at once a days,that to for such perishable food products to know about their preferences towards the various related aspects of the products . So it has becomes essential to know the present take aim of consumer satisfaction to es theorize the future demand for the produ cts.More product awareness has become a potential marketing tool in the global market . Even the software industry is also not free from this area. Well designed more products can create promotional value. OBJECTIVES OF THE STUDY The primary objective is to identify the consumer satisfaction level for Nandini milk and Awareness, spirit on homogenized pure cow milk. An attempt to increase the sales can bear fruit only if the consumers are well-off with the products and services and they go for the product again or even refer to it to other potential buyers.Thus evaluating the current consumer satisfaction level is quiet necessary for amend sales as well as it provides criteria for future sales plans and to develop the marketing plans of the company. SCOPE OF THE STUDY The Study is exclusive conducted for the Customers Satisfaction towards Nandini milk and awareness, opinion on Homogenized pure cow milk in and around the Tumkur City only. It will help to know the factors influencin g the customers preference about the product and getting their opinion for accepting product RESEARCH DESIGN PRIMARY SOURCE OF DATAPrimary data are those uplifted by the investigator himself for the first time and thus they are original in character, they are collected for a particular purpose. A well-structured questionnaire was personally administrated to the selected sample to collect the primary data. SECONDARY SOURCE OF DATA Two types of secondary data were collected for the preparation of the project work -Internal Data was generated from companys brochures, manuals and yearly reports. -External Data, on the other hand, was generated from magazines, research books and internet (websites).LIMITATIONS OF STUDY ? The survey is limited to the potential of areas of Tumkur City only due to limitation of time. ? The sample size is absorbed to 100 due to lack of time and resource. ? The study focused on memory recall and there is chance of recall bias. It may have introduced errors in the survey. ? There is reluctance on the part of respondents. FINDINGS OF THE STUDY ? Nandini milk is purchased by many people because they think that it is a product of Karnatakas farmers efforts. ? legal age of respondents pick out full cream Nandini milk and homogenized pure cow milk to onsume everyday. In Nandini milk there are different types of milk like talk Nandini milk, double toned Nandini milk, special Nandini milk, Good life which are presented to market by TMUKMF to satisfy the different needs of consumers in best possible ways. ? Majority of respondents view about Nandini milks price is expensive, price was the only major inconvenience about Nandini milk to customers. Few respondents did say that the price is reasonable. ? Majority of respondents have never witnessed any sort of contamination or unhygienic factors in Nandini milk. hich proves that people need not have any doubt or fear while using Nandini milk. ? Majorityof respondents are aware of Nandini homoge nized pure cow milk but still 24% are unaware of the product this shows that company need to concentrate on its promotional activities. SUGGESTIONS AND RECOMMENDATIONS ? Conduction of Consumer Awareness Program ? Need to maintain constant price for products. ? adoption of effective advertisement programme. ? Implementation of effective cost controls method. ? Need to improve in packaging of product.CONCLUSION- Nandini milk as got very good distribution canal and it has agents in every part of the city and the brand image is too good. TMU KMF is providing the best quality products. They have understood the needs of consumer and tried their best to live up to them. I am sure the company will find my findings relevant and I sincerely hope it uses my suggestions enlisted, which I hope will take them miles earlier of competition. I am sure the company has a very bright future to look forward to and will be a trailblazer in its own right.

Squad Training Management

Squad Training Management PE 1. You are a member of Special Troop Battalion, 3d BCT, 10th Mountain Division. Your throng will deploy to Iraq within six months. The battalion commander approved your units METL. The METL identifies critical tasks for each platoon and now it is time for squad leaders to select tasks to train that support the platoons critical tasks. 2. The platoons critical tasks are as follows a. Conduct unit operations. subdue Area 22 building block Operations 071-326-5503 Issue a Warning Order 071-326-5502 Issue a Fragmentary Order 551-88N-3043 Prepare for Unit Move 71-326-3013 Conduct a tactical Road March 551-88N-3042 Plan a Unit Move b. Guard detained prisoners of war. Subject Area 24 Enemy Personnel 4250. Supervise the Processing of Detainees at the Point of Capture 191-377-4252 Supervise the Escort of Detainees 181-105-2002 Conduct Combat Operations According to the Law of War 191-377-4254 Search a Detainee 191-377-4256 Guard Detainees c. mete out casualtie s. Subject Area 2 First fear 081-831-1058 Supervise Casualty Treatment and Evacuation 081-831-1001 Evaluate a Casualty 081-831-1007 Perform First Aid for Burns 81-831-1011 Establish a Saline Lock 081-831-1046 Transport a Casualty d. Perform in a Chemical, Biological, Radiological, and Nuclear (CBRN) environment. Subject Area 3 Chemical, Biological, Radiological and Nuclear 031-503-1023 Protect Yourself from Chemical, Biological, and Nuclear (CBRN) Injury/Contamination when Changing Mission-Oriented Protective Posture (MOPP) Gear 031-503-1015 Protect yourself from CBRN injury or contamination with MOPP supplement 031-503-1018 React to Nuclear hazard/attack 031-503-1024 Replace your canister on your M-40 series protective mask e.Implement combat survival techniques in area of operation. Subject Area 4 Survive (Combat Techniques) 071-410-0012 Conduct Occupation of an Assembly Area 071-000-0006 React to man-to-man combat 071-326-0501 Move as a member of a fire team 071-410-0002 React to direct fire while mounted 071-326-3002 React to indirect fire while mounted 3. Use the class filename extension material to select the appropriate tasks for your squad to train that support the platoons critical tasks. Record your answers (title and task number) in the comment box. The references for this training can be found in STP 21-24-SMCT

The Best Place to Live

Every person has their own ways of alive action. When an individual starts to make decisions, the bore of life is constantly considered. People resides in different parts of the world and the lifestyles varies from where they came from. Determining for the best place to live could give a greater impact in ones life as there argon two options that be worthwhile to consider.For any reasons, an individual can freely choose the lifestyle of either in urban and rural living providing the advantages and disadvantages from both places. Urban and Rural settlements affects the lifestyle of a person as it differs from the kind of education, employment opportunities and the environment they live in.Education plays an classic role to a successful career depending to the quality of education a person can acquire to learn. In rural areas, poverty is one of the of import problems that affects the educational outcome of the students. This often leads to individuals dropping out school just to support and provide for their parents and to also help them manage the household. Moreover, not many a(prenominal) children living in less developed villages be subscribe the opportunity to study, especially in college.Countless amounts of people may not have the opportunity to have the time to come they dreamed of due to the fact of where they grew up or certain circumstances in their life that disabled them from their goals. Distance is another problem have to position because of the lack of transportation.Although many struggle to get to places due to lack of transportation, those who live in the rural area struggle more. A teacher also faces many challenges in rural schools. Teachers in rural areas are paid with low salaries and the lack of teachers is another large obstacle on the way to education. Teachers are exceedingly important because they give the students a foundation to work from and help the students build their way up in life. So the lack of teachers would make a huge impact on the students life and future.In urban areas, by contrast, an advantage manifested by urban students usually takes place in advanced country and economy. only of the students can get access of the wealth and social opportunities that big cities can offer. Urban schools are usually larger in size and they particularly have the resources and facilities that the rural area tends to lack. Most of the schools in the cities have advanced and qualified teachers as they get ahold of continuing trainings and workshops.The range of employment options must be considered when choosing a kind of job. In Urban areas where the population is high and extremely populated, most people intend to apply for jobs where they can get a good salary. consort to the research from Public Use Microdata Area (PUMA), the most high-skilled, high paying occupations tend to cluster in urban areas.Urban centers tend to specialize in knowledge-based work with high concerns of Technicians, Engineers, Scientist and Executives, while in rural areas have larger concentration of Machinist and Makers, which generally require less skill and receive disdain salaries. (Florida 2012).In rural areas, residents do not have enough employment options due to the lack of job opportunities and most people has an inverse relationship with agriculture.In contrary, urban areas are developed in an a planned and systematic way in terms of industrialisation. A division of labor is always present in the urban settlement for job allotment and because of the great opportunities for growth and the concentration of people, urban areas are preferred for developmental programs where the business are most presumable invested.Environmental conditions gives an impact on an individuals quality of life. People living in remote places is usually described as a quiet and peaceful enlightenment which is a perfect place to unwind and escape from hustle and bustle of the city life. Besides rural areas are less cro wded because there are not many people and cars. The scenery in rural areas are beautiful and well- conserved thus the people can enjoy the nature and have a peaceful mind.In contrast with the city dwellers, who lead a hectic life and often feel annoyed due to great accent mark in the daily life such as traffic, dealing with higher rates of crime and paying higher taxes. With regards to the nature, the trees are cut in urban areas for construction of roads and buildings that results to the lost of agricultural lands. The pollution and the deforestation has led to environmental imbalance and health problems, which shadow the future of urban living.Urban settlements are determined by the advanced conveniences, opportunities of education, facilities for transport, and business while the rural settlements are based more on natural resources and events. For a person who plans to reside on a specific place and get the kind of dream life however, will note the contrast between the settlem ent options along with how it differs in the quality of education, employment options, and the environment in both rural and urban areas.

Development of a Code of Ethics: IT Challenges Essay

Societal changes caused by maturation applied science and the resulting ethical usageThe breeding technology advancements continue to tint the workplace, societies and cultures. In todays world, information technology is almost part of every business, preceptal institute, and even personal occupation (Brooks, 2010).Computer and internet access have found their way to households, schools, libraries, peoples cell ph angiotensin-converting enzymes, banks, hospitals, governments, coffee shops, and other public places. As the industry evolves, so do the needs and special niches of society from mainframe systems, to micro systems, to PC-based LAN and WAN systems, to virtual systems and the internet.Advanced technology means unlimited prospects for the society. In the analogous token, parvenue technologies mean increased exposure to engage in unethical behaviors. The growing concerns have given rise to efforts in explaining enter of morals to prevent violations and address ethica l dilemmas. When policies are ambiguous, ethical decisions rouse vary depending to the personal judgment or interpretation of the manager.There are instances where the lines are logy that it becomes difficult to draw the line between ethical and unethical behavior (Brooks, 2010). This is the reason why it is important for education systems and businesses to address the ethical concerns of information technology usage and to develop a code of ethics to prevent ethical dilemmas and violations.New capabilities of computing devices give rise to sore choices for action. This results in situations where either there is no conduct for guidance or there is inadequate policy to address the situation. James H. Moor, a Professor of Intellectual and Moral Philosophy at Dartmouth College create an article What is Computer Ethics? where he identified this situation as policy vacuum (Moor, 1985).History of the development of Code of Ethics in figuringIn the 1950 era, a new technology in the form of TAB tools was introducedby accountants. Very few understood the capabilities of these machines and even fewer had the skills to operate them. The machine accountants were faced with challenges in the usage of the TAB machines and did non have any guidance to follow. The National Machine Accountants Association (NMAA) was founded in 1960 to address the growing issues of this new technology. The changing nature of processing information brought about by the introduction of computers in the early 1960s gave rise to another challenge.The industry was changing and the far-flung interest on computers undeniable a change in the mission and goals of NMAA. The sleepers name was changed to Data Processing Management Association (DPMA) to be more reflective of the new objectives that promoted continuing education and nonrecreational certification of its members.As the computing industry evolved, business leaders, accountants, and educators recognized the need to advance tuition applied science (IT) professional development, support IT education, and formulate IT policies that will guide the usage of IT in many facets of society. The joining adopted yet another name in 1996 which is now the Association of Information Technology Professionals (AITP). Development of Code of EthicsThere are at least two basic factors that influence the development of Code of Ethics for IT. One is from sources outside of the corporal structure, and the other is from the corporations governance.AITP as an outside source. The accounting environment established the Public association Accounting Oversight Board to oversee, regulate, and discipline accounting firms that do not conform to accountability and transparency standards. In the information technology world, similar professional agencies were formed to provide guiding principles in the usage of information technology to ward off undesirable and unethical behavior. A prominent professional association that lends oversight to the guiding principles of information technology is the AITP.AITP is an association composed of a premier interlock of IT business professionals focused on providing a community of knowledge, education and resources to its members bound by the associations guiding principles on Guiding Principles reflect AITPs beliefs about your role as a member and the impact we want AITP tohave in the IT profession. The association extends opportunities to its member to become better leaders that excel through honesty demanding ethical behavior and fiscal responsibility.The associations webpage shares news, IT developments and events with chapter members, IT professionals, faculty advisors, student members, and various community groups. Today, there are over 1,000 U.S. regional chapters with members that are linked in who make continuous network connections around the country and across the globe.Corporate governance as an inside source. Prudent governance of an organizations IT functions is v iewed as an integral part of corporate strategy in facilitating information-based competitive advantage in promoting organizational growth and progress. Enterprise leaders like the board members, executive management and chief information officers are entrusted with the responsibility of raising awareness and understanding to ensure IT meets and exceeds expectations, its risks mitigated, and standards followed (IT Governance Institute, 2003).These officers are uniquely positioned to fulfill their role in harmonizing the organizational strategy with the accounting, auditing, usable and IT controls that is central in adhering to corporate ethical behavior. It is important for top management to lead in promoting awareness of ethical compliance within their organization as it sends messages to employees that inevitably shape the culture of their organizations. Enforcement issues related to a code of ethics for information technologyThe expansion of Internet brings together different cu ltures and societies where norms of ethical and welcome behavior, and the role of computing and communication networks within the society vary a lot. In protecting globally distributed systems that employ surface public networks, there is a great demand to specify what individuals rights and responsibilities are in regard to these networks. The distributed global nature of networks makes this a significantly difficult task.The lack of centralized authority and differences in moral codes between different groups, such as original developers of networks, business users, private users and governmentalorganizations lead to significant consistencies. These situations can easily trigger enforcement issues that can result in ethical dilemmas.Differences of organizational culture can also become problematic when dealing with how operational policies and methods are enforced. Various groups within the confederacy may have significantly different objectives and requirements for the use of networks, and balancing different needs and wishes may be a difficult task. The task of adopting or design a common communication network to adapt to the various departmental needs becomes complex.The issue becomes even more complicated when considering the non-technical issues. For instance, it becomes difficult to establish a common ethics guideline that can provide comprehensive protection and security for all aspects of the organizational structure.There is also an enforcement issue on criminalize people from downloading data like music off the internet. This is a clear violation of the Copyright laws but protecting the authors is difficult to enforce considering that the internet is open to anyone who has access to a computer. The downloading of music does not cause actual harm to anyone, but it is unethical. A hacker can argue that a crime is not committed since there is no theft, vandalism or breach of confidentiality.In an Examiner article published by Scot Trodik on Ethic al Issues on Hacking (Trodik, 2011), the machine politician Manifesto states that the only crime committed is the crime of curiosity and since the information is free, hacking is therefore justified. Conversely, the Computer Fraud and Abuse act of 1986 recently expanded in March 2013 made it illegal to tap into a computer without authorization and access private government, financial or credit card information.However, this act was blemish because of its broad scope and vague wordings that would criminalize many everyday activities allowing outlandishly severe penalties. Establishing a code of ethics in an online educational environmentTechnology has enormously changed the teaching world from the traditional classroom to online learning. Distance learning allows a student to choosecourses to enroll in and enables a student to develop a personalized schedule. Higher education institutions that offer online learning should not lose sight in stressing the importance of ethical charac ter development of both the faculty and the learner in the pursuit of a personal, academic and professional excellence.This educational revolution can pose an ethical challenge because the interaction between the faculty and the learner becomes less personal in comparison to a face-to-face classroom instruction.It is for this reason that it is crucial to establish and adopt a code of conduct that gives guidance to the maintenance of effective and responsible distance learning programs. Institutions should provide policy guidelines for faculty and learners to follow and incorporate technology ethics in the curriculum. An Academic Conduct Committee should be established to enforce academic rules and promote an atmosphere of learning. Penalties for violators of the code should be weighed with fairness keeping in read/write head the intent to preserve the integrity of distance learning educational process.A student handbook on the rules of academic integrity should be a required readin g material so that students know what the instances that violate academic integrity. Examples of these violations include plagiarism, fabricating citation, use of unauthorized assistance, and falsifying or altering results of research work.Among these violations, Plagiarism is one of the most common academic misconduct in a distance learning setting. Many factors lead students to commit plagiarism. Some of these reasons may be because of new rules to learn, academic pressures, poor time management or poor research skills. Notwithstanding these, students should have the responsibility to educate themselves honestly.ReferencesAl-Rjoub, H., Zabian, A. & Qawasmeh, S. (2008). Electronic Monitoring The Employees Pointof View. Journal of brotherly Sciences , 4(3), 189-195.Brooks, R. (2010). The Development of a Code of Ethics An Online Classroom Approach to Making Connections between Ethical Foundations and the Challenges Presented by Information Technology. American Journal ofBusiness Ed ucation. October 2010. 3(10), 1-13.Collack. V. (2007). What is computer ethics? Article analysis. Retrieved August 21, 2013 from http//www.collak.net/index.php?option=com_content&view=article&idCone, E. (2008, September 10). Social Responsibility Doing the Right Thing. CIOInsightRetrieved from http//www.cioinsight.com/c/a/Research/Doing-the-Right-ThingHarbert, T. (2007, October 29). Ethics in IT Dark Secrets, Ugly Truths. And Little Guidance.Computerworld , 41(44), 34-36.Jennings, M. (2009). Business Ethics Case Studies and Selected Readings(6th Ed.).Mason, OHSouth-Western Cengage Learning.Kuzu, A. (2009). Problems Related to Computer Ethics Origins of the Problems and Suggested Solutions. Turkish Online Journal of Educational Technology,8(2), 91-110.Mingers, J. & Walsham, G. (2010). Toward ethical information systems The constituent of discourse ethics. MIS Quarterly. Vol. 34 No. 4. December 2010. 833-854.Moor, J. H. (1985). What is Computer Ethics? Darmouth College.Moor, J. H. (2 001). The Future of Computer Ethics You Aint Seen Nothin Yet Ethics and Information Technology,3, 38-91.Moor, J. H. (2005). wherefore We Need Better Ethics for Emerging Technologies. Ethics and Information Technology, 7, 111-119. doi10.1007/s10676-006-0008-0Association of Information Technology Professionals. http//www.aitp.org/?page=Ethics. Accessed August 20, 2013.Board briefing on IT governance. IT Governance Institute. http//www.itgi.org/Template_ITGIc9a4.html?Section. Accessed August 22, 2013.Trodik, S. (2011). Ethical issues on hacking. The Hackers Manifesto. http//www.examiner.com/article/ethical-issues-hacking. Accessed August 23, 2013.

Healthy Eating Plan Comparison Essay

When I first started this class I had a worst consume habit, I was always on the go, so grabbing a quick dejeuner or a snack fit right into my schedule. In the first week of class I did the healthy occupying plan and it shocked me at the results. I was doing major damage to my body. I never thought intimately the consequences that my food choices had on my body. Since finding about my decimateing I sustain tried tremendously to eat healthier. In this essay I go forth discuss my past eating habits and my current eating habits as well as what I plan on doing about my current circumstances.As a baby bird I was taught how to eat correctly and how to have vegetables with both meal. My mother could non stress enough non to be eating junk food all the term and how to brush our teeth after either meal. As I grew up and had children of my own I tried to teach them the alike(p) thing. The thing is I do not practice what I preach. I am on the go every solar day, and have a very strict schedule. While I am at course on my lunch break I have thirty minutes to eat, smoke, and relax.I do what every other aboutbody would do when it is food already set uped, I grab a quick hot or polar lunch eat and clock back in to work. I discover that I gained a majuscule deal of pounds within a short period of time, save I always made excuses for it. suffer to find out it was all because of my eating habit. When I did the healthy eating plan I noticed that I have the same routine each and every day. I go to Dunkin Donuts every break of day grab me a cup of coffee or hot chocolate.I eat a glass bar on every break and whatsoeverthing hot on every lunch. I did some question on the coffee and it shows that it is not bad for you at all. It actually helps lower the risks of many diseases by 20-25%. The diseases it helps with atomic number 18 type 2 diabetes, cirrhosis, and colorectal cancer. I also found out that eating sugary foods is not only bad for my health scar cely my teeth and it is a majority of the reason I am overweight. My last Healthy Eating Plan paper shows my old eating habits.Day 1CoffeeCinnamon pretzel, with sodaDouble cheeseburger, medium onion rings, soda, and two apple piesCinnamon twistBaked chicken, greens, cornbread, and corn Cake, Kool-Aid, cinnamon twist, and sour candy Day 2Large Hot chocolate with whipped cream, and a donutCinnamon pretzel, large soda, and candy barWhopper sandwich, large French fries, and larger sodaIce cream drumstick, candy, and potato chipsFried pork chops smo on that pointd in gravy, mashed potatoes, macaroni, green eans, and Kool-AidBowl of ice cream Day 3Bowl of cereal, flavored waterThree cookiesHamburger, with fried onion ringsCandy, ice cream coneTwo bowls of cereal, eye masks pizza, cinnamon bread with icing soda My new eating habits be basically the same as my old eating habits. It is very hard for me to change up my routine with me being a full time mom to three children and I am consta ntly on the go. I am very well aware of the damage that I am doing to my body. I decided to test to eat healthy and see how long it was going to last me. I did a three day digest before I did this assignment.Here are my results. Day 1 Bottle Water, and grapesBananaPlain PringlesBaked chicken, mashed potatoes, corn, and a slice of prevention and grape Kool-aid for dinnerBowl of ice creamSlice of cake Day 2 Flavored Water BottleGrapesCandy Bar, Cheese PringlesPizza for dinner, with a sodaIce creamcandy Day 3 Bowl of cereal, Dunkin Donuts coffeebananaCheese burger and fries, and a apple pie from McDonaldsSour candy, butter finger candy barGyros and cheese fries and a sodacandy As you can see I tried to keep up with a healthy diet but my schedule and me having a sweet tooth its not going to always work.I started off every day correct but by the middle of the day I have to have them sweets. I know eating bad is not good for my health. It also makes my body vulnerable for many diseases such(prenominal) as obesity, and diabetes. On an average day, I will cook a healthy meal for my children, but not always. When I do cook a meal, I will most of the time cook a meat, starch, and have a choice of two vegetables. Sometimes, I cannot always do that though because of my work schedule, household duties, and schoolwork that I have to keep up with everyday.I think that after completing the first exercise I learned how to mix it up. I try to mix up my eating, so if I cook or eat something that is not good for me, I will follow up with something that I know is. For example if I eat pancakes with maple syrup in the morning for breakfast, I will also eat a bowl of fruit to balance out my eating. If I eat some cake or snacks before eating dinner I learned to also have some healthy vegetables or what I am trying now a salad in between there to help balance it out. Eating healthy is something hard to try especially after a somebody has been one way their entire life.Change canno t happen overnight, but I learned my problem and I am working on it. I still have many problems in my eating habits that are not healthy but I made that will help me balance it out. I try to choose wisely from the main food groups, but eating on the go most of your day will not always allow for me to do that. I think the most important take leave of this assignment was to learn my bad problems, and I have. It might take a little bit of time to change my whole eating pattern but I know it can be fixed.

Jeffersonian Republicans vs. Federalists

In regards to the unify States war paint, Jeffersonian Republicans defend been known as strict constructionists who had a narrow interpretation of the constitution accompanying it to an native billet. This was in opposition to the Federalists who had often followed a loose construction policy. And to a certain extent, the characterization of some(prenominal) of these parties was for the most part accurate during the presidencies of two Thomas Jefferson and James capital of Wisconsin. Though these parties stay pretty true to popular beliefs, with Jeffersonian Republicans being strict and Federalists being loose, at time this was proven to be in fact false.Thomas Jefferson and the Jeffersonian Republicans had become widely known as a strict constructionists as yet introductory to the election of Jefferson. This is shown in a letter that Jefferson wrote to his colleague, and future cabinet member Gideon Granger which shows his true put forward for power to the states (Doc A. ) The letter states his strong feelings against the power that the federal political sympathies held because he was fearful that if the federal government gained too much power and the states had too little power, then we would almost be creating a monarchy in the United States like Great Britain had done.Another prime example of his ideas of stronger state governments were stated in his letter to Samuel milling machine in 1808 (Doc B. ) Jefferson firmly believed that he had no business in involving himself with religious activities as president as the Constitution had make no mention of such activities and therefore followed his strict construction principle by delegating those powers to the states. However, though Jefferson was a man who was mostly stuck to his principles of strict construction, there were often times were he would abandon his beliefs for what he believed was better for the nation.A prime example of such was during the Louisiana Purchase. Jefferson had to make the final anticipate on whether or not to take this giant mass of land and double the size of the United States, though he faced one major problem. Nowhere in the constitution did it state that Jefferson could every purchase land for the orbit with break through consent, which forced him loosely interpret the constitution and use the elastic clause because this was believed to be necessary and proper for the nation.During Madisons presidency, he also was able to stick to his principles of Jeffersonian Republicanism to a certain extent. In 1817, James Madison had addressed Congress following his vetoing of an Internal Improvements aviator due to his views of strict construction (Doc H. ) He believed that though this bill would in some respects assist the country, the president was not given direct consent by the constitution to create roads and canals and ensure commerce.His belief in strict construction had forced him to make the ultimate decision of vetoing the bill. Hencef orth, though Jefferson and Madison did mostly follow closely to the beliefs that Jeffersonian Republican companionship were founded on, they did not fully carry them out with some actions not corresponding to the initial ideals. The Jeffersonian Republican party was not the only party that had to wiggle their way around their initial ideas as the Federalist party was also partially facing difficulties at times.In 1814, when Congress was discussing a conscription bill that would enforce a draft of all men into the army, Daniel Webster (federalist) had go against his loose construction policy in an effort to fight this bill (Doc D. ) Webster had argued that nowhere in the constitution was it stated that a draft could be created and if such a law was passed, Congress would also have the power to create a dictator as well.Though he did believe in the idea that all Americans followed that went against a dictatorship, he abandoned his federalist ideas of loose construction in order to a void a draft, even though it may have been necessary and proper. Federalists were also having troubles in their party when they publically made their troubles clear during the Hartford Convention in 1815 (Doc E. ) Federalists had almost clearly trashed their party ideas and sided with the Jeffersonian Republicans when in many a(prenominal) of their remarks they had called for a weak telephone exchange government.For example, when the Embargo Act was destroying the American economy, the Federalists wanted to take away power from Congress by creating an amendment which would take away all embargos and any trade with any foreign country without a two-thirds majority of both houses. Usually they would be against this as they believed in a strong cardinal government, but they completely contradicted themselves at the Hartford Convention making no progress and eventually the hurry of the Federalist party.Therefore, the Federalists had an extremely hard time staying true to their own i deals. The Federalists and Jeffersonian Republicans had developed a polar antagonist view of the constitution and government. One had devoted their views to strong state government and the other to strong central government. Jeffersonian Republicans (led by Jefferson and Madison), though wanting to stick to their ideas, faced much adversity when wanting to breathe strict constructionists.Yet fortunately for them they proved the characterization of their party to be for the most part accurate. The Federalists did face much more problems as they would often contradict themselves and abandon their policies of loose constructions as shown during the presidencies of Jefferson and Madison. It is almost impossible to follow a partys principles to an extreme extent, as seen by both parties, so it is necessary for both to adjust to find a balance that would ultimately benefit the people of the nation.

Case Study: Organization Behaviour Essay

1.0What do you think caused Deborah react in such manner towards Melinda? Do you think these reactions atomic number 18 justified? Organizational switch is the alteration of the way in which people argon organized (Dessler Gary, 2002). This mass be something as simple as an brass section restructuring itself in relative to resources, for warning human resources as the side may be. However the housing industry association in Brisbane brought some an organisational channelise relative to the human resources in the company by promoting the 2-year-old shiting rung in the company to be the Executive alimentation manager. By and large, change in an organizational setting is about hard basic whollyy on the set forth of employees in the organization as it seems hard to alter habits, attitudes, and ethical motive at body of practise in response to organizational objectives. Change in the context of an organization is specify as persuasive influence, where all aspects are subjects to continual change of one form or a nonher. (Mullins, 2005, p.909).Melindas promotion in the organization created a problem for Deborah who because of the attitudes towards jobs failed to be promoted. This has actually caused her to react in many bad ways such as bad-mouthing attitude against Melinda to separate staff in the organization and reservation some derogatory remarks about her to other staff in the company through the use of besotted critics that she is an egotistical slave-driver with no think of for the people who are being supervised. Personally, it raft be inferred that Deborah was caught in a change resistance. Organization change resistance threatens structures of power with members resisting and questioning the object being changed. (Smith, C. A. 2003). In this strip study it can be established that change resistance crept in the organization through ii ways. Firstly, she feels that way because she thinks its unfair to ache promoted Melinda having just worked few years, precisely two years in the company.She feels like she has spent fifteen years in the company and has accrued experience and skills that matches any promotion. Secondly, Deborah resisted the change in the structure within the facet of the organization because of her own selfish acts, specifically freedom to do whatever she likes in the company. She really much understands that the smart cancelledice that is created for Melinda go out closely monitor all the staff and that means that she will not at liberty to do those things again. From the case study, it is learnt that Deborah misuses her office in allocating more than one hour, to be precise two hours for the break term at work and she closes unceasingly at work one hour before the normal closing hour with the reason that she would be picking up the kids for home. All these are personal reasons for Deborah and are those that are behind her resistance to the new structures of the organization which eleva tes Melinda. Moreover, she feels more imperil that the laziness in her at work will be turn by a two-year old working staff in the company, a phenomenon which she really frowns at. It can be argued that none of Deborahs reactions are justified in any forms.From the case study, it can be assumed that Melindas appraisal at work is interesting and encouraging to have been recommended for such perspective at such early year of service in the organization. It is also an assumption that the whole staff is in the know of Deborahs bad attitude at work and for that, there is a hold to make her redress. If she is executeing very great, or excellently well, then she wouldnt have felt threatened at work. It is also understood that if Deborah is recommended for the task, she will not be able to perform well in line with the duties and responsibilities which she herself is a failure. Therefore, for an organization like HIA to run well, there is a need for a haughty and good attitude staff t o run the affairs. 2.0What could Melinda have done to better resolve this issue with Deborah? Melinda comprehend that Deborah has been acting so bad at work and realized the importance of resolving the issues with her.She established a confluence with her informally at a coffee shop where she made her understand the roles and responsibilities unto which her office is even to and her commitment to carry them out religiously. This is considered as a dialogue in resolving issues and its very great in resolution. However while doing this she could have compromised a little bit perhaps by giving her choices just to settle the dispute in the midst of them. Some of the choices could be rotating her job responsibilities and trying to be flexible on her work periods. It is understood that she uses more prescribed fourth dimension for herself and family and she can work these time out on some other days, preferably weekends in order to compensate for the lost official time. Melinda coul d have compromised her stand on insisting that Deborah should not do things in her ways in a bid to better resolve the issues. Although this seems de-motivational for other staff that have the understanding that Deborah has been indolent in the organization. exactly on the note of resolution, Melinda could have granted the deal that Deborah worked and peace would have reigned in the organization. Since it is in the best(p) interest of the organization to settle the scores, then Melinda should have negotiated and worked out some leverages on her at least to make the work go on. Negotiation theory and practice have a great carriage in easing organizational problem as it offers a two-way street. (Dessler, Gary. 2002). It is my opinion also that this issues could have been reported to the management who understand all the affairs of the organization. Usually, this case is best handled by the management who will find out the sources and the causes of the problem so at to be able to bet ter resolve the issues among them. Managers involvement in dispute resolution within the framework of an organization enhances resolution through becoming communication and negotiation skills. (Greenberg J &Baron A.R 2003).Organizations have ways and procedures of resolving conflicts within organizational members in quest for smooth work relationship. The ways adopted by every organization could be divers(prenominal) depending on the issues. Conflict resolution can be employed through the use of the combination of unforgiving and stringent measures among conflicting members in an organization. (Robbins, S.P 2000). Such theory and concept can be applied to the case between Melinda and Deborah. Also, Melinda should have gone for negotiation in order to better resolve this issue between them. She should have adopted good negotiating skills and offered many choices of things to take from perhaps it may go well with her. This is because stiff negotiation brings about happiness at wo rk in employees and employer relationship. (Dent Edward, 2003). Furthermore, Deborah understands she is a long-time serving staff and deserves respect most especially from junior staff like Melinda.Following this, to better resolve the issues, Melinda could have condescended herself while discussing the issues with Deborah. That could have made Deborah changes her mind against insisting on her ways. 3.0Is organizational change more stressful for police squad members or for team leaders? Identify the possible stressors for organizational members experiencing change in the workplace as depicted in the case study. In every organization, the role of team leaders are not changed and are elaborate in assisting the team members in identifying key work tasks, supporting as they perform these tasks while team members are just members of the team who are executing all the tasks relative to the greens goals of the team.( Bass, B.M, et.al). Because team leaders just lead the team in assisting the team members to realize the goals, it is very liberal for them to see, feel the organizational change and therefore less stressful for them. Team leaders are seen to be directing and supervising the tasks not really executing them. (Lax, D.A. and Sebenius, J.K.,(2006). For this fact, organizational changes are easily understood by them.Because team leaders are usually one person, it is less stressful for them to adapt to any corms of organizational changes that comes their way. (Hersey, P.2006) Who are the doers of the team tasks? Who are responsible for the team tasks? It is the responsibility of the individual team members within a team. Because of the numbers which ranges from three to ten depending on the size of the project or task, it is very much sticky to bear these stresses. If taken for subject, one of the team members react negatively to the team task relative to the organizational change, then the outcome of the team performance will be failure. Because team memb ers are made up of individuals, then it is very much difficult for them to adapt to any organizational change that comes their ways as compared to the leader who is only one entity that will just act accordingly to the organizational change. In a nutshell, team members because of their numbers and their respective tasks in the team feel more stressful to bear the organizational change in the organization. (Howard, L.W. 1998).One of the possible stressors for organizational members who are experiencing change in the workplace as highlighted in the case study is overloaded workload on the path of the members of the organization. All organizational members are constantly encouraged to stay back in the organization to work some hours after the point of the official hours. This is in line with the organizational structure of that the HIA has just adopted. This has created a lot of stress and indeed has enabled them to be passing some assaults unto each other. Members of the organizatio n after being tired at work can be seen assaulting other members in the organization. Another stressor that cannot be overlooked is the lack of social support from others at workplace and the work home interface which can also be regarded as work/non-work conflict which is concerned with management of the relationship between the individual roles and responsibilities both on the job and off the job. (Howard, L.W. 1998).An example of this is shown by Deborah who is seen to be insulting Melinda for making her to stay after working hours. Another stressor that can still be noticed is bad relationships among coworkers. The organizational structural change in HIA organization has caused organizational members to experience poor interpersonal relationship with each other. An illustration of this is seen from the attitude of Deborah in the organization towards other members of the organization. Deborah is seen to be very moody and always keeping to herself at work and most times expressing faltering to interact with members who fails to share her own point of view.4.0How might the situation be influenced by organizational or national level polish? Organizational culture is one of the principal factors in assessing the success of an organization in managing the work stress. This is reflected in the attitudes of the organizational member, their shared beliefs about the organization, their shared value systems and common and true ways of behaving while at work. (Deutsch, M., 2008).It can be established that organizational culture has strength in recognizing organizational problems and how they can be solved. It has influence and can affect what is experienced as stressful, how the experience translates into health difficulties, how both stress and health are reported in the organization and how the organization shows their response into such reports being made. (Clifford, throng 2000).In view of this all organizational members with inclusions to the managers must th erefore be sure of the organizational culture and make exploration in relation to the work stress management. Because there is a great influence coming in the path of organizational culture on the overloaded work situation of the members of the organization, it is very much necessary and important that all hands must be on deck in engaging in culture change activities as it is an essential part of up the management of stress at work. (Alvesson, M. 2000) The situation can influence the organizational systems and procedures. The simplest definition of culture is thats the way we do things around here. Organizational routines and processes can experience so inserted that they are considered as part of the culture, and changing the culture demands that the routines be changed too. (DiBella, A. J. 2006).An organization that has the culture of having meetings weekly and monthly can therefore become more formalized and cumbersome based on the organizational change. Therefore, changing th e culture to improve communication in the organization can possibly be the made realistic by changing the procedures of the meeting or eliminating the meetings completely. The situation might be influenced by organizational or national-level culture through better the working conditions of the organizational members in the organization. (Dent, J. F. 2001). Improving the work conditions through organizational culture will doubtlessly reduce any forms of stress at work and it has involvement of identifying any stressful parts of work. (Iivari, N. 2002).For example as it has been highlighted in the case study extreme workload, and warring members in the organization. This strategy will in spades reduce or eliminate the identified stressors in the organization. The advantage of this influence by organizational culture combats the sources of the stress at work. Sometimes, the managers disagree with this technique because of its involvement in altering the routines of work or schedules o f productions, or changes in the organizational structure. Any tasks to reduce all the mentioned stressors in the organization should be given bakshis most priority to organizational change in improving the organizational working conditions. (Kappos, A. Croteau, A. 2002).5.0ReferencesBass, B.M. and Avolio, B.J. (2000). Transformational leadership and the organizational culture. Public Administration Quarterly, 17, 112-122. Bass, B.M. and Avolio, B.J. (1994).Improving organizational effectiveness through transformational leadership. Thousand Oaks, CA. Sage. Howard, L.W. (1998). Validating the competing values model as a representation of organizational cultures. International Journal of Organizational Analysis, 6(3), 231-250 Trice, H.M. and Beyer, J.M. (1992). The cultures of work organizations. Englewood Cliffs, NJ. Prentice Hall. Stoner James A. F., Freeman R. Edward, and Gilbert, Jr. Daniel R. (2003) Smith, C. A. (2003). Commitment to organizations and occupations Extension and test of a three-component conceptualization. Journal of Applied Psychology, 78(4), 538 551 Management ( newfound Delhi Prentice-Hall of India), one-sixth Edition. Greenberg J &Baron A.R (2003) Behaviour in Organisations, Prentice Hall, Vol. 8, pp. 188- 215.Dessler, Gary. (2002).Personnel management Modern concepts and techniques. Reston, VA Prentice-Hall CompanyRobbins, S.P (2000) Organization supposition structure, plan and Application, 3rd ed London, Prentice Hall International Inc.Dent Edward, (2003) challenging resistance to change Journal of Organizational Change Management. Hersey, P.(2006) Management of Organizational Behavior Leading Human Resources 8th Ed, New Delhi Prentice-Hall of India Lax, D.A. and Sebenius, J.K., (2006). The Manager as Negotiator. Free Press, New York, USA.Deutsch, M., (2008). Organizational culture, Journal of Organizational behavior, 2 265-279. Clifford, James (2000) The quandary of Culture. London Harvard University Press. Alvesson, M. (2000) On the Popularity of Organizational Culture. Acta Sociologica 33(1). Pp. 31-49 DiBella, A. J. (2006) Culture and Planned Change in an International Organization A Multi-Level Predicament. The International Journal of Organizational Analysis 4(4). Pp. 352-372. Dent, J. F. (2001) Accounting and Organizational Cultures A Field Study of the take of a New Organizational Reality. Accounting, Organizations and Society 16(8). Pp. 705-732. Iivari, N. (2002) Analyzing the Role of Organizational Culture in the Implementation of UserCentered Design Disentangling the Approaches for ethnical Analysis. Judy Hammond, Tom. Gross, Janet Wesson (Eds.) Usability Gaining a Competitive Edge, 226 Kluwer. Pp. 57-71 Iivari, N. (2002) Analyzing the Role of Organizational Culture in the Implementation of UserCentered Design Disentangling the Approaches for Cultural Analysis. Judy Hammond, Tom Gross, Janet Wesson (Eds.) Usability Gaining a Competitive Edge, 226 Kluwer. Pp. 57-71 Kappos, A. Croteau, A. (2002) Or ganizational Change and Culture Insights on BPR Projects. Proceedings of the 8th Americas host on Information Systems. August, 9-11, Dallas, USA. Pp. 2076-2084.

Bmw Films Essay

Where the BMW films a good fancy? How successful was the advertize? In my opinion, the BMW films where a great idea at that unique(predicate) moment in time. The company had no new product launches to promote. Furthermore, work out was available in parliamentary law to experiment new ideas and innovative advertising and promotion actions. With this pure stigmaing exercise BMW had little to pull back (mainly money) and a huge deal to win. The campaign proved to be an incredibly successful one.In nine to measure and justify this effectiveness I have chosen to highlight the following reasons Number of population who watched the BMW films The films reached a great amount of people (aprox. 9 million viewers) in the early stages of the campaign. Furthermore, BMW had managed to capture the interview they were targeting Feedback from the viewers The positive feedback received proved to the tradeing team that the campaign had been a success. Comments showed enthusiasm and in some cas es even led to action. Feedback from the media BMW achieved to generate the sufficient interest in dictate to receive praises from media publications that gave the possible action a Hollywood movie status. Press action at law The marketing team was overwhelmed when they sawing machine that the press activity was 10 times higher than expected. Viral Campaign One of the most unexpected achievements of the campaign was to resurrect a massive chain reaction amongst the viewers. 94% of viewers recommended the films to others. Increase in sales afterward the BMW films campaign, sales in 2001 increased almost 12% from the previous year.In this year BMW surpassed the 200,000 sold units obstacle for the for the first time time in North America. What was the motivation behind the idea? Given the opportunity to do pure cross outing the marketing team aimed at achieving through non-traditional promotion a memorable campaign that would remain in peoples minds for years to come. The moti vation behind the campaign was to refresh the BMW disgrace by runing the interest of a younger demographic segment and leave behind the traditionally yuppie customers colligate to the brand in previous years.The fact that the campaign was distributed through the Internet shows the commitment of the company to attract these younger customers. The key concepts that the campaign was trying to communicate were the excitement of unprompted, the performance of the BMW cars and the excitement related in driving the Ultimate Driving Machine. A key issue for the marketing team was withal to explore new possibilities in terms of promotion and to achieve the highest impact possible amongst the target audience. The first mover advantage had been at the core of BMWs campaigns and the BMW films were to be no exception to that rule.Who was the target market? What was the typical North Ameri kindle BMW customer? Is it the same as its competitors typical invitee? The typical BMW customer was a bout 46 years old with an average income of $150,000, well educate, married and with no children. Most importantly, 85% of BMWs potential tainters were on the Internet before buying a BMW. Their customers saw driving as a pleasure and rangeed to be leaders. They enjoyed being in control. The competition was targeting different types of clients. The Japanese manufacturers such as Honda, Toyota and Nissan for example, were mainly targeting lower income level customers.As for the higher end brands such as Mercedes, Porsche and Jaguar they were targeting older customers with higher income level more focused on luxury and comfort. How healthy is the brand in the US compared to previous years? What are the failinges? At this point in time the BMW brand was healthier than ever before in the US market. In this period, out of the people that intended to buy a luxury brand, 16% said they would buy a BMW against 11% that intended to buy a Mercedes. This represented a significant turning poi nt in BMWs operations in the US.The strongest weakness I discriminate in the BMW brand is the fact that it relates to people who are passionate about driving and look for the excitement of being in control of a car. Furthermore, I believe it is people who tend to be willing to maximize the cars attributes in order to experiment the whole experience the car can provide. In this sense, the brand is perishable, as customers tend to look for other attributes such as comfort dependableness and prestige tend to focus on other brands such as Mercedes or Jaguar. What should McDowell do? Which plectron is the correct one?In the short term I would recommend McDowell to produce a few more short films in order to take advantage of the momentum created by the previous films. However, this dodging would not be sustainable in the long term as the competition would start write this format and the effectiveness of the campaign would be diluted. What I would suggest in the long term would be to organize events in the major US cities that would reinforce the BMW Films concept but more personalized towards the customers. The idea behind this would be to create a lasting bond between both parties.In order to achieve a good segmentation of customers to attend these special events I would use the www. bmwfils. com web rascal to select (through the previously provided information by the customers) the ones that perfectly fit the brands criteria and the ones that have the most potential of fair BMW customers. Assuming that BMW in the short term will have new products to launch and that the advertising budget will still be low in comparison with competitors, I believe that these events would be a perfect follow up to the BMW films campaign and that expectation would be created amongst the specialized media.Furthermore, not only would BMW be innovating in non-traditional advertising and promotion formats but they would also have the capability of specifically targeting potential customers. In this way BMW would continue to expand on the BMW Films idea but in this case the customers will perceive that they are the ones at the wheels of the ultimate Driving Machine.